The Master Plan of Gary Vaynerchuk

  • Be Prepared to Hustle BUT ….make sure it’s something you have passion in or deep personal interest in. Basically, work hard to win but make sure it’s a game you actually want to win.
  • Own a Niche & Build Deep Expertise: The more narrow the better. With billions of people there will be an audience and sometimes all you need is 1000 raving fans as per Kevin Kelly. The Technium: 1,000 True Fans
  • Practice and then Preach: Nuff said. This is the only way you can develop the expertise and credibility.
  • Be a Strong Personal Brands matter. Okay to be Divisive: it attracts & repels at the same time.
  • Leverage Platforms but be agnostic: You should always be Audience first. Pay attention to what people are doing and where consumer attention is.
  • Step Ladder your initiatives from micro to macro and unify them for your own Flywheel: Think of yourself like a business (literally) and see how the different initiatives tie together and build on one another. I love this example from David Perell (adopted framework for myself too).
  • Build Equity.

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Ever curious: Tsundoku, Reader, Aspiring Shokunin, World traveller, Investor & Tech/Media exec interested in almost everything! www.marvinliao.com

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Marvin Liao

Marvin Liao

Ever curious: Tsundoku, Reader, Aspiring Shokunin, World traveller, Investor & Tech/Media exec interested in almost everything! www.marvinliao.com

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