Media Company of One

  1. They are consistent over a long period of time. Joe Rogan started his podcasts 11 years ago. Tim Ferriss started his 6 years ago. Pomp started on Twitter in 2017.
  2. They dominate one audience platform or format initially before moving to start on another one. Pomp started with Twitter in 2017, then a Newsletter in 2018 and then podcasting in 2019 which translated well into Youtube. Tim Ferris and Joe Rogan on podcasting and have predominantly been strong there.
  3. They started very small but kept going. They were prolific and regular. David Perell releases 2 newsletters a week consistently (monday and friday btw). Pomp literally tweets several times a day, he writes 5 newsletters a week, releases an interview almost every other day. Tim releases at least a new podcast interview every week. Joe Rogan releases new content every other day. I literally cannot keep with them. How many folks do you know who say they want to tweetstorm more regularly, podcast or blog more regularly? Yet you see them drop off after 5 posts or podcast episodes. This is quite common. You have to keep doing this for a VERY long time. You have to keep at this for at least 2 years in my opinion.

Ever curious: Tsundoku, Reader, Aspiring Shokunin, World traveller, Investor & Tech/Media exec interested in almost everything! www.marvinliao.com

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Marvin Liao

Marvin Liao

Ever curious: Tsundoku, Reader, Aspiring Shokunin, World traveller, Investor & Tech/Media exec interested in almost everything! www.marvinliao.com

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